Only the Best Essentials for Your Baby

Pima Cotton is Cool

We use only the finest quality Peruvian pima cotton for our Essentials, which makes them extremely soft and cool against baby's skin.

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Sweet Styles & Classic Prints

Our Essential collections are timeless and classic, so they look as good on baby number three as baby one. And yes, they are that durable due to the long fiber pima cotton!

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So Affordable!

We know having a baby is a big expense, so we price our Essentials to be affordable but at a level of quality that really provides value for money!

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Soft Pima Cotton Bodysuits for Baby

Our bodysuits are a layette staple -- great for wearing on their own in warmer weather or as a layering piece when the weather turns cool.

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Some of Our Favorite Essentials...

With 15 Essentials collections, there is something for everyone!

Red, White, & Blue Now up to 60% Off!

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Celebrating Rainbow Babies

Discover the beauty and tenderness of our Luna and Arlo "Rainbow Baby" collection. Each piece is thoughtfully created to honor the special journey of a rainbow baby, wrapping your little one in softness and a message of hope.

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The Cutest Pajamas for your Little Ones!

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