the fall edit
Discover the Season
Beautiful new arrivals crafted from luxurious Peruvian Pima cotton for every autumn milestone.
Shop New ArrivalsJust arrived
New this season
Bowtique Pumpkin Applique Ruffle Bubble
From ¥6,000
Pilgrim Pals Applique Collared Long Sleeve Bubble - Pink
¥5,700
Girl Playwear Set - Pumpkin Grove Rollneck Sweater & Leggings
From ¥10,100
Pilgrim Pals Applique Collared Long Sleeve Bubble - Light Blue
¥5,700
Bowtique Pumpkin Applique Dress
From ¥6,000
Sweet St Nick Applique Baby's First Christmas Footie - Light Blue
¥6,800
Sweet St Nick Applique Baby's First Christmas Ruffle Footie - Pink
¥6,800
Pumpkin and Boo Zip Footie
¥6,700
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This season's stories
Little worlds to fall in love with — here for the season, then gone.
Most loved right now
Trending this season
Baby Boy Halloween Bubble Gift Set - Pumpkin Grove
¥11,600
Pumpkin and Boo Pant Set
¥6,700
Bowtique Pumpkin Applique Ruffle Bubble
From ¥6,000
Baby Girl Halloween Bubble Gift Set - Pumpkin & Boo
¥9,200
Girl Playwear Set - Pumpkin and Boo Rollneck Sweater & Leggings
From ¥10,100
Girl Playwear Set - Pink Rollneck Sweater & Pumpkin Spice Leggings
From ¥8,200
Never boring, always soft
Essential Bundles
Pieces that were made for each other in easy to purchase sets.
Matching moments
Better together
Seasonal sibling looks in styles everyone will love — for lake days, park days, picnics, beach trips, and the photos you'll frame.
Shop Matching Sibling Styles
A first look at Christmas
The first Christmas pieces have started to arrive — Santa and all. Join the list for first pick — seasonal collections are made once, and Christmas never lingers.
Why Magnolia Baby
The softness stays, whatever the season
Every seasonal item is crafted the same way as our heirloom layette — 100% Peruvian Pima cotton, hand embroidery, and details made to be loved hard and washed often.
Stay in the know
Never miss a new collection
Seasonal prints arrive all year — be the first to know.